Why implement a measurement strategy for your business?
A plan to measure activity on your digital properties will enable you to gauge the impact of your actions and make adjustments accordingly.
In order to be able to measure and quantify certain actions, you first need to define what is of value to your company, and then translate these key performance indicators (KPIs) into actions on your website.
How to choose your KPIs?
A valuable action that can be translated into business opportunities can take many forms.
A form submission from your website, a phone call or text directly from your mobile site, downloading a document, visiting a certain page, time spent on your website...
All these actions can be a sign of a customer interested in your business.
Once the KPIs have been defined, a dashboard displaying these metrics at a glance will enable you to concretely see the impact of your actions.
Would you like to be able to measure the KPIs of your digital strategies?
A data analysis plan and measurement strategy will guide you in your business decisions.
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How do I know which digital strategy is most effective for my business?
Maybe you want to know what types of marketing and messaging work best on your website.
Do certain variations of text on call-to-action buttons work best? What content is most popular? How do people find my website?
These can be troves of valuable information about what resonates best with your customer base. In order to obtain this data, it's necessary to implement measurement tools on your website.
What are the measurement and analysis tools for evaluating the effectiveness of digital strategies?
In order to obtain this data, it's necessary to set up and configure analysis tools on your digital platforms.
Google Analytics 4 allows you to measure the actions taken on your website, while Google Search Console will give an overview of how your website is performing in the search engines.
It's also possible to put third-party application tags on your site, whether for retargeting or adding digital tools such as chat windows. Google Tag Manager makes it easy to add tags to your site.
Would you like to know how your customers are navigating your website, what they're clicking and scrolling through, and where they're hovering their mouse? It's possible! There are digital tools for this.
What is a good data measurement strategy?
With the incredible amount of measurable data on the web, the key to success is to identify the data that will enable you to make informed decisions for your business.
Although almost everything can be measured, it's not always necessary to generate reports for every action taken on your website.
A good KPI measurement strategy will be simple and allow you to see at a glance where you stand. As the saying goes, don't let the trees hide the forest!
KPI measurement plan services and digital data analysis
What's included in a measurement plan for my business
A KPI measurement plan for your business includes:
- Defining your company's KPIs and how they translate into measurable digital actions
- Implementing Google Analytics 4, Google Search Console, Google Tag Manager
- Building a custom dashboard
This measurement plan will let you know where you stand in terms of digital performance and thus guide your decisions for where you want to go.
About Expert Data Analysis Consultant Madeleine C.D.
In addition to my experience in the field, I have a graduate degree from McGill University in Management, Internet Business.
I have over 15 years' experience in the digital marketing industry. I am based in the greater Montreal area and in Sorel-Tracy.
I have worked in several international agencies as a media planner for the digital strategy of major accounts such as Six Flags, Choice Hotels, various ministries and crown corporations of the Government of Quebec and Canada, Nissan and Hyundai.
I also benefit from extensive experience in the automotive industry, having worked as a consultant and trainer for the implementation of digital strategies for both car dealerships and manufacturers.