What is content marketing?
Search engines such as Google prioritize websites with quality content that is useful and reliable for users, created to help web surfers and not to rig the search algorithm.
It's therefore important to offer your potiential customers content they'll find relevant.
Content marketing is the development of a content publication plan to increase your visibility - and therefore business opportunities - and retain your current customer base.
How to create quality content?
If you're an expert in a field, share your expertise by offering advice to your potential customers.
Offer a substantial description of the subject with interesting information. Be more interesting than the competition!
Avoid spelling mistakes and don't repeat content already published on other websites.
To convince your potential customers of the content author's expertise, include a biography.
Some examples of content you can create: blog posts, newsletters, social media posts, videos, white papers.
Would you like a content strategy tailored to your business?
A content marketing plan will help you build customer loyalty and increase business opportunities.
Contact Me!
How do I get my content to appear in the top positions in search results?
Google uses the E-E-A-T model (Experience, Expertise, Authority, Reliability) to evaluate the quality of a website's content.
Google's systems place greater emphasis on this evaluation model for all content dealing with health, finance or personal safety. It is therefore very important to generate quality content on these subjects to avoid being penalized by the search engines!
What tools can help me build customer loyalty?
A CRM - "Customer Relationship Management" - is a software program for organizing information about your current and potential customers.
The CRM serves as a tool for communicating and following up with your customers in order to maximize all business opportunities.
Depending on the features of your CRM, it will be possible to classify your customers according to their interests and where they are in their buying process, so you can send personalized communications according to the customer categories you've defined.
You'll therefore be able to send personalized communications according to the customer categories you've defined.
Furthermore, these personalized lists can be used with newsletter software.
Newsletters are a marketing tool that can prove highly effective in your marketing strategy.
Since they're sent to customers who have agreed to receive your communications, the audience will be highly receptive.
Content strategy and marketing services
What's included in a content strategy?
A content marketing plan includes the following elements:
- Analysis of the performance of your current content and competitive environment
- Recommendations of themes to exploit and optimization of your current content
- Publication schedule
- Implementation of CRM software and newsletter
A content strategy will enable you to create and maintain a long-term relationship with your customers.
Quality content will be shared more and help you grow your customer base!
About Content Marketing Expert Consultant Madeleine C.D.
In addition to my experience in the field, I hold a graduate degree from McGill University in Management, Internet Business.
I have over 15 years' experience in the digital marketing industry. I am based in the greater Montreal area and in Sorel-Tracy.
I have worked in several international agencies as a media planner for the digital strategy of major accounts such as Six Flags, Choice Hotels, various ministries and crown corporations of the Government of Quebec and Canada, Nissan and Hyundai.
I also benefit from extensive experience in the automotive industry, having worked as a consultant and trainer for the implementation of digital strategies for both car dealerships and manufacturers.