What is local SEO?
Local SEO refers to your company's presence in online directories and maps, business listings in search engines and review sites.
How to improve your local SEO?
An important element of Local SEO is citations, i.e. when your company's name as well as its address and telephone number ("NAP") are mentioned on the web.
It's important that all these citations are consistent in order to contribute positively to your website's organic search engine optimization (SEO).
Many online business directories allow customers to leave reviews. The number and quality of these reviews will also play a role in your local SEO.
It's therefore important to have an online reputation management strategy in place!
Why local SEO is important
Local SEO is important for any business serving local customers. When potential customers are looking for a business in their neighborhood or close to their location, you want to be one of those that shows up!
Local searches are often made in search engine maps (Google Maps, Apple Maps, Bing Places). Local SEO comprises a set of techniques to improve your visibility in search engine maps.
Would you like your company to appear more often in Google Maps?
A local SEO audit will identify the elements to be optimized and the actions to be taken.
Contact Me!Local SEO services
What's included in a local SEO audit?
A local SEO audit includes the following:
- An analysis of your company's citations and their consistency across the web
- An analysis of your business listings on Google Maps, Apple Maps and Bing Places
- An analysis of your customer reviews left on various websites and directories
This audit will enable us to put in place an action plan to optimize your citations, company listings and the visibility of positive reviews.
These three elements contribute to your local SEO and will help you to have dominant visibility for all local searches.
About Local SEO Expert Consultant Madeleine C.D.
In addition to my experience in the field, I have a graduate degree from McGill University in Management, Internet Business.
I have over 15 years of experience in the digital marketing industry. I am based in the greater Montreal area and in Sorel-Tracy.
I have worked in several international agencies as a media planner for the digital strategy of major accounts such as Six Flags, Choice Hotels, various ministries and crown corporations of the Government of Quebec and Canada, Nissan and Hyundai.
I also benefit from extensive experience in the automotive industry, having worked as a consultant and trainer for the implementation of digital strategies for both car dealerships and manufacturers.