My objectives for businesses
Digital marketing and search engine optimization (SEO) must serve one overriding purpose: to contribute to the success of your business.
If digital marketing strategies produce success metrics as defined by digital specialists, but don't translate into success opportunities for your business, what's the point?
Digital marketing should serve your business, not your business digital marketing.
Therefore, I center my consultative approach on your business first.
My working process
Understanding your business, your market, your internal processes and your challenges enables me to design a digital strategy tailored to your company.
What are your growth objectives? What obstacles are you currently facing?
An initial discussion to get to know your current situation and where you want to go is the basis of my consultative approach.
My strategic planning services
Once the broad outlines have been defined, I build a digital strategy with an implementation plan to improve your online visibility and increase business opportunities.
In order to define an optimal digital positioning, an analysis of your main competitors' online presence will serve to better define your own presence.
The strategic plan can cover aspects such as optimizing your website for organic referencing (SEO) and conversion (CRO), local referencing and "off-page SEO", content marketing strategies (blog and social media) and digital advertising campaigns.
Customer Relationship Management (CRM), first-hand data and follow-up strategies are also part of the strategic plan.
A strategy for measuring results and key performance indicators (KPIs) can also be designed, such as tagging and executive dashboard design.
Would you like a complete digital strategy for your company?
Get a complete plan to increase your online business opportunities.
Contact Me!
My professional values and work ethic
Digital marketing is constantly changing. New tools can appear overnight and change the digital landscape. Just think of ChatGPT!
To be constantly informed and up to date on digital developments, to propose digital strategies that will help companies save money (avoid waste), transparency and honesty in the process and communication of results: these are the three pillars of my professional approach.
About 360-degree digital strategy expert consultant Madeleine C.D.
In addition to my field experience, I hold a graduate degree from McGill University in Management, Internet Business.
I have over 15 years' experience in the digital marketing industry. I am based in the greater Montreal area and in Sorel-Tracy.
I have worked in several international agencies as a media planner for the digital strategy of major accounts such as Six Flags, Choice Hotels, various ministries and crown corporations of the Government of Quebec and Canada, Nissan and Hyundai.
I also benefit from extensive experience in the automotive industry, having worked as a consultant and trainer for the implementation of digital strategies for both car dealerships and manufacturers.