What is a 360-degree digital strategy?
Digital marketing is vast. You need to have a website that's optimized for search engines, publish content to stay relevant, advertise online so you don't lose visibility, manage your online reputation...
And let's not forget customer relationship management, whether that's through CRM (Customer Relationship Management) or newsletters.
And you have to be able to measure it all!
A 360 digital strategy will serve as your roadmap for building your digital presence.
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Why get a comprehensive digital strategic plan?
You're an expert in your industry, but it can take a lot of time and resources to also become an expert in digital marketing.
Mistakes can be costly, and a bad experience can unfortunately discourage you and make you avoid this type of marketing that can nevertheless greatly contribute to the success of your business.
Wondering where to start? Are you looking for a guide in this digital jungle?
I can help you see clearly and pave the way.
360-degree digital strategy services
What's included in a 360° digital strategy?
After an initial discussion to fully understand your business and industry, your customers and current challenges, I undertake a full audit of your online presence as well as where your competitors stand.
Then, I bring recommendations tailored to your situation as well as an implementation plan.
If you require long-term support, I can guide you through the implementation of the various strategies, either through training or outsourcing.
Once the digital marketing strategies are in place, my support can continue with performance metrics monitoring, optimization recommendations and ongoing coaching.
About 360-degree digital strategy expert consultant Madeleine C.D.
In addition to my experience in the field, I hold a graduate degree from McGill University in Management, Internet Business.
I have over 15 years' experience in the digital marketing industry. I am based in the greater Montreal area and in Sorel-Tracy.
I have worked in several international agencies as a media planner for the digital strategy of major accounts such as Six Flags, Choice Hotels, various ministries and crown corporations of the Government of Quebec and Canada, Nissan and Hyundai.
I also benefit from extensive experience in the automotive industry, having worked as a consultant and trainer for the implementation of digital strategies for both car dealerships and manufacturers.